Project Details
Marketing and Outreach Strategist
About our Organization:
Studies show children need daily at-home experiences with books to increase their exposure to the written word, literature, and a variety of informational topics, concepts, vocabulary, and cultures.
The harsh reality is that two thirds of low-income families own no books for their children.
Since becoming a nonprofit in 2008, The Children’s Book Bank has organized over 12,000 community volunteers to channel over 850,000 books into the hands and homes of over 73,000 children in need in the Portland area.
Time commitment: Large project, estimated at 121-250 hours. Flexible project schedule to be negotiated. Prefer completion within 3-5 months of start date.
Project Description:
THE NEED FOR DIVERSE BOOKS
Books have the power to be mirrors, windows, and doors—chances to see ourselves in a broader context, glimpses of worlds and lives beyond our own, and opportunities to learn and grow.
The Children’s Book Bank (CBB) believes it is important for ALL children to see themselves and their possibilities reflected in the stories they read. Books are most engaging when they are relevant to children’s lives. Culturally diverse books can increase a child’s interest in reading and help them find a sustained connection to books.
CBB wants to increase its diverse titles inventory and seeks a candidate who can develop a triangulated marketing and outreach strategy targeted at individual donors/foundations, corporate sponsors and publishers. The idea is this: culturally sensitive people/companies would sign on to provide financial or in-kind means to buy or acquire a particular diverse book title in large enough volume to build the inventory needed to give all CBB children a view of the world through a new storyline.
For instance, would an architectural firm support the purchase of 1000 copies of “City Shapes”?
Or how about a major tech company supporting the purchase of 1000 copies of “Ada Twist, Scientist”?
Key Deliverables:
Develop a marketing and outreach strategy to:
- Build out existing framework to identify new individual/ foundation supporters, businesses, and publishers, and key contacts within each to approach
- Research each identified corporation’s history with philanthropic giving and corporate social responsibility initiatives to discover alignments with diverse book titles desired by CBB
- Generate possible recognition benefits for different levels of support meaningful/advantageous to donor/sponsor (e.g. if an individual/corporate sponsor would like acknowledgement on the first page of their sponsored book)
- Engage in one-on-one outreach to begin relationship building with identified targets
- Advise on how to work with publishers to price out volume and/or custom printing
- Assess needs for/develop branding, messaging/copywriting content for website, pitch decks and other collateral to appeal to the targets identified
- Provide project management and oversight for graphic designer and copywriter if required for creating collateral
- Train CBB staff how to work with you to execute strategy
Knowledge, Skills, Abilities Required:
- Market research/sizing
- Strategic Planning
- Project management
- Procurement
- Strong communication oral and written skills
- Research skills both online and offline
- Knowledge of children’s books a plus or a willingness to become a topic expert on books that represent the diversity of our community
Education/Experience:
- Bachelor's degree in marketing or business and proven marketing and/or business development experience
- Inside knowledge of Portland area businesses very helpful
- Understanding of corporate social responsibility as it relates to philanthropic goals for supporting missions of nonprofits a plus.
Resources: The Project Champion is the CEO of The Children’s Book Bank. Desk space and a PC will be provided when working onsite.
Work Environment/Location: Must be based in the Portland metro area. Work from home and at The Children’s Book Bank (1915 NE 7th Ave, Portland 97212).
Age Minimum (with Adult): 18+, Minimum Age:18+, Skills: Business Development, Coaching/Leadership Development, Market Research/Sizing, Procurement, Project Management, Training Development or Facilitation
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